With a growing millennial workforce, the emergence of Bring Your Own Device (BYOD) and the fact that mobile-only users now outweigh desktop-only users, it’s no wonder that the mobile learning industry is projected to be a $70 billion industry by 2020. And, with the demand for continuous learning opportunities among employees, now is the time for companies to seriously consider adopting a mobile learning strategy.
When considering mobile learning, it’s important for learning professionals to understand the benefits and potential hurdles of going mobile. This blog post is meant to help break down some of these points.
Mobile learning benefits:
- Experience increased engagement in learning: Statistics tell us that 70 percent of people are more motivated to learn when they can use a mobile device. That’s because employees rarely have time to sit down at their desks and read a chapter or watch a video relevant to their profession. Let’s face it, we’re all busy. It’s easier to consume content while on the go, before bed or when we’re sipping our morning cup of Joe.
- Award employees with ample opportunities to expand a professional network: Adopting a mobile learning strategy that incorporates collaborative learning gives employees increased opportunities to work with their peers and industry experts. Opening avenues for employees to increase thought leadership is another great way to increase engagement. Not only that, it also helps grow talent within your organization. Bonus: Collaborating with those outside your company through a mobile learning app paves the way for new business development.
- Learning becomes an experience, not a job requirement: We know that employees want to learn. But when we force feed content through required courses and lengthy trainings, we aren’t necessarily providing the ideal learning environment. Of course, some organizations or job functions do require trainings. But overall, adopting a mobile learning strategy that supports informal learning by delivering engaging content in an open environment will make learning feel less like a job requirement.
Mobile learning challenges:
- Excess costs associated with mobile learning: It can be quite expensive to have all of your company’s learning materials transferred into mobile-supported formats. When determining the right technology to support your mobile learning strategy, consider apps that host native business content for employees. Then, all you pay is the subscription fee. Plus employees like having the freedom to discover their own resources.
- Concerns with data security: Any time mobile devices are used for job functions, there are concerns for security. However, companies can take certain measures to combat any issues. Adopt mobile learning apps that require secure logins. Or, create a security policy for employees to follow. With the right measures in place, security concerns will diminish.
- Monitoring mobile learning activity is difficult: Learning professionals are experiencing a shift in their roles, becoming more like learning facilitators and less like drivers of professional development. So, though monitoring specific activities may be difficult with mobile learning, there are opportunities for learning pros to gauge activity. Friendly tip: host collaboration sessions within your mobile learning app, recommend readings or create groups. By actively participating yourself, you’ll get a feel for the activity taking place within your organization.
Interested in more? Consider reading:
- Mobile Marketing, by Daniel Rowles
- Moodle for Mobile Learning Part 6 of 8. Video 1 of 5, by Graeme Henry
- Mobile User Experience, by Adrian Mendoza