BlueBottleBiz will offer Chinese books abroad and 55,000 foreign videos and books in China through CPGC
BlueBottleBiz´s strategic partnership with China Publishing Group Corporation opens Chinese libraries and universities to the best business and technology library with over 55,000 resources from 400 leading publishers. Reciprocally, the leading Chinese content will be available worldwide in a multilingual platform.
Madrid, Spain and Beijing, China (April 5, 2018) – BlueBottleBiz, the first collaborative learning platform, and China Publishing Group Corporation (CPGC), the leading Chinese publishing group have today agreed to distribute to all the Chinese public libraries, think tanks, research centers and universities the largest library of specialized business and technology content with over 55,000 resources, 40% of them video and audiobooks. A second agreement will allow the best Chinese business and technology content to be available worldwide through BlueBottleBiz. The platform, which is already available in Chinese plus four other languages including English and Spanish, has already uploaded 800 Chinese resources.
Marcelino Elosua, CEO of BlueBottleBiz, commented “After four years of intense and successful cooperation with CPGC it was natural to partner with them, the largest importer of foreign content, to distribute our platform in China. Chinese users are eager to access foreign content, either books, videos or audiobooks especially through their mobile devices. Our first trials have shown acceptance rates even higher than in the West. Today, Chinese students and executives are probably the most demanding users in terms of digital platforms”.
Zhong Liu, director of International Cooperation in CPGC said “BlueBottleBiz is today the most comprehensive cloud-based library for business content and has very innovative content tools, such as discovery paths and public booknotes, that facilitates the sharing of knowledge and collaboration within a company and among its partners. The Chinese students will have access to the best international platform and our Chinese publishers will be best served by BlueBottleBiz on a worldwide basis, since they already have as clients leading multinationals and top business schools”.
Both parties hope to reach over one million users inside China within one year with foreign content and 100,000 Chinese citizens living abroad, who will now have easy access to Chinese business and technology content.
BlueBottleBiz is the first collaborative learning platform for business executives and students, empowers its members to grow talent and share knowledge using the most expansive business and technology library, and modern social and content marketing tools. The platform provides companies, business schools, publishers, authors and individual members the ability to increase brand visibility, establish thought leadership, learn from industry experts and build global connections. Founded by Marcelino Elosua in Madrid in 2012 BlueBottleBiz has earned the trust of 400 top international publishers, allowing the platform to feature 55,000 knowledge assets, 40% of them videos and audiobooks, and is used by leading corporations and business schools worldwide.
About China Publishing Group Corporation
China Publishing Group Corporation (CPGC) claims a leading share in the domestic book retail market with 40 publishing companies, 96 subsidiaries, and three wholesalers. Publishing imprints include People’s Literature Publishing House, The Commercial Press (founded in 1897), Zhonghua Book Company (founded in 1912), China National Publications Import & Export Corporation and China Translation Corporation. CPGC releases 16,000 new publications per year and represents a market share of 62% for imports and 30% for exports.
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